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Most well-known sportswear brands in Italy 2020

Adidas and Nike came on top as the most well-known sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated brand awareness in the sportswear sector among Italian customers. In particular, stimulated brand awareness was tested by presenting to the respondents a list of brands. Right below the two giants, Puma, Levi's, Lacoste, FILA, Diadora and Superga were all known by more than 80 percent of the respondents. Diesel, Timberland, Reebok, Kappa, Converse and Lotto were all recognized by three out of four respondents or more.

Which among these sportswear brands have you heard of?

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In cooperation with
YouGov Italy
Release date

May 2020



Survey time period

April 30 to May 1, 2020

Number of respondents

1,051 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quali tra le seguenti marche di abbigliamento conosci, anche solo per sentito dire?"

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Statistics on "Sports in Italy"

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