According to a survey conducted in May 2023, 62 percent of consumers in the United States had heard of the language learning online program Rosetta Stone. German-based Babbel ranked second, with approximately half of respondents reporting having heard about the mobile-first language learning program. Market leader Duolingo ranked third, with 38 percent of respondents reporting having heard of the popular language learning mobile app.
Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023
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Statistics
Researchscape. (May 26, 2023). Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape. "Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023." Chart. May 26, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape. (2023). Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape. "Share of Consumers in The United States Who Are Aware of Selected Language Learning Online Programs and Mobile Apps as of May 2023." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape, Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023 Statista, https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/ (last visited May 02, 2024)
Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023 [Graph], Researchscape, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/