Countries with the most Snapchat users 2020

As of April 2020, the United States had the biggest Snapchat user base in the world, with an audience of almost 103 million users. India ranked in second place with a Snapchat audience base of 28.2 million users. The photo-sharing platform is projected to surpass 365 million global users in 2023.

Snapchat’s popularity

Being one of the most popular social networks worldwide and a favorite among younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

Leading countries based on Snapchat audience size as of April 2020

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Release date

April 2020



Survey time period

April 2020

Age group

13 years and older

Special properties

based on addressable ad audience

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Statistics on "Snapchat"

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