Amazon Appstore: number of available kids apps by quarter 2022

In the third quarter of 2022, approximately 15,946 apps for children were available on the Amazon Appstore, representing a 0.54 percent increase compared to the previous quarter. Between 2016 and the beginning of 2020, the number of kids’ apps available experienced a slow but constant increase, reaching 16,907 apps during the first quarter of 2020. In comparison, the Microsoft Store counted around 1,770 mobile apps for kids and families during the second quarter of 2022.

Children mobile ownership and usage

In recent years, an increase in ownership of personal mobile devices such as tablets and smartphones has facilitated the adoption of mobile apps among children. In the United States, increasingly more children as young as eight-years-old own a personal smartphone, while in the United Kingdom, 71 percent of kids aged between eight and 11 years used mobile to go only, while only 55 percent reported using laptops. As of September 2021, playing mobile games and watching video content on the YouTube platform were the most popular activities to engage with, interesting 60 percent and 54 percent of kids worldwide, respectively.

Mobile app usage in U.S. children: learning apps

While engaging with friends on social media and consuming online videos are the two most entertaining activities for kids in the United States as in the rest of the world, mobile apps can be practical and educational. Learning apps for children focus on an array of topics and specialties, such as language learning, math, and reading abilities. In 2022, two mobile apps for younger learners between two and eight years old, topped the ranking of the most downloaded learning apps in the U.S. Gamified learning app ABCmouse was downloaded over 2.77 million times, while Kiddopia generated more than 1.83 million downloads in the same year. On average, U.S. kids aged four and older spent 16 minutes per day on Kahoot!, an app that allows users to create and take quizzes, and around 12 minutes learning on the market-leader language app Duolingo.