Soft drinks popularity in Mexico 2023, by generation
According to results from the Statista Global Consumer Survey conducted in Mexico in 2023, 62 percent of respondents stated that they regularly drink soft drinks (e.g., cola, lemonade, ice tea).
Among those surveyed, Millennials, individuals born between 1980 and 1994, had the highest proportion of soft drinks drinkers among all generations surveyed, with 64 percent reporting regular consumption. In contrast, Baby Boomers, those born between 1946 and 1964, had the lowest share of coffee drinkers at 49 percent.
