Top beverage brands in Mexico 2020

In 2020, Coca Cola was the leading beverage brand in Mexico with over 1.1 billion Consumer Reach Points (CRP), followed by Pepsi, with nearly 262 million CRP. Mexico has roughly 870 thousand points of sale of Coca-Cola FEMSA.

Leading beverage brands in Mexico in 2020 (in million Consumer Reach Points)

Characteristic	CRP in millions*
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Release date

May 2021

More information

Region

Mexico

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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