Mexico: most chosen beverage brands 2023

Published by P. Navarro Villa, Sep 13, 2024

In 2023, Coca-Cola was the leading beverage brand in Mexico with over 1.4 billion Consumer Reach Points (CRP), followed by Pepsi, with 329 million CRP.

Leading beverage brands in Mexico in 2023 (in million Consumer Reach Points)

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Sources

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Release date

2024

Region

Mexico

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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Statistics on " Coca-Cola Company "

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Financials

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Competitors

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