Companies' active vs. responsive WhatsApp communication with clients in Brazil 2024

Published by
J. G. Navarro,
Sep 2, 2024

During a survey among sales professionals in Brazil  published in May 2024, around 60 percent of respondents reported using WhatsApp to communicate with clients actively. Meanwhile, 40 percent utilized the mobile messaging app to respond to clients. According to the same study, WhatsApp was Brazil's top channel for sales leads that year.

Active vs. responsive WhatsApp communication with clients among sales professionals in Brazil as of May 2024

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Source

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Release date

May 2024

Region

Brazil

Survey time period

as of May 17, 2024

Number of respondents

1,484 respondents

Supplementary notes

The source does not specify the type nor the date of the survey; the date shown is the date of release.

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Marketers' perspective

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Audience

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Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
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