Changes in spending on digital platforms by marketers worldwide 2023

Published by Statista Research Department, Feb 12, 2024
According to a survey among marketing professionals worldwide, 76 percent of respondents said they were planning to increase their spending on TikTok in 2023. Under 60 percent of respondents also stated they were planning to increase their spending on YouTube, while increased spending on Instagram and Amazon was cited by a respective 46 and 44 percent of respondents, respectively.

Planned changes in spending on digital platforms according to marketers worldwide in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2023

Region

Worldwide

Survey time period

as of January 2023

Number of respondents

1,700 respondents

Supplementary notes

Date of survey not provided by source. Date of survey utilized here corresponds to date of survey release.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising worldwide

Overview

8

Regional data

8

Channel spending

8

Marketer perspective

7

Consumer perspective

6

Challenges

6

Further Content: You might find this interesting as well

Topics

X (formerly Twitter) advertising and marketingX (formerly Twitter)Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketing
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu