WhatsApp usage worldwideAs of July 2021, WhatsApp counted roughly two billion global monthly active users. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than 18 million downloads during the first quarter of 2021 in India alone. However, after the app’s 2021 controversial privacy update, 36 percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal.
Subsequently, many users chose to migrate towards competing messaging platforms like Telegram and Signal. During the first quarter of 2021, Telegram downloads worldwide spiked, reaching 64.24 million downloads in the Asia-Pacific region. Similarly, Signal reached 51 million installs in January 2021, up by more than 4100 percent compared to the previous month.