Brazil: reasons for contacting companies via WhatsApp 2023

Published by
Tiago Bianchi,
Jul 27, 2023
As of May 2023, approximately 77 percent of WhatsApp users surveyed in Brazil reported finding it appropriate to communicate with a company through the app to solve doubts and ask for information. Receiving technical support and buying products and services followed, mentioned by almost 70 and 60 percent of respondents, respectively. Little more than half of the interviewees said receiving special offers through WhatsApp was appropriate. Data from the third quarter of 2022 showed that over 93 percent of internet users in Brazil used WhatsApp every month.

Reasons for WhatsApp users in Brazil to communicate with brands and companies through the app as of May 2023

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Release date

May 2023

Region

Brazil

Survey time period

May 2023

Number of respondents

2,075 respondents

Age group

16 years and older

Special properties

Facebook Messenger monthly active users (MAUs) who communicate with brands through their apps

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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