Reasons for WhatsApp users to communicate with brands through the app in Brazil 2024

Published by
Tiago Bianchi,
Aug 27, 2024

As of April 2024, approximately 77 percent of WhatsApp users surveyed in Brazil reported using the app to communicate with a company to solve doubts and ask for information. Receiving technical support followed, mentioned by 67 percent of respondents. Data from the third quarter of 2023 showed that over 93 percent of internet users in Brazil used WhatsApp every month.

Reasons for WhatsApp users to communicate with brands and companies through the app in Brazil as of April 2024

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Overview

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Marketers' perspective

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Audience

8

Consumers' perspective

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Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
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