Beauty influencers on Facebook in India 2023, by engagement rate
Between January and June 2023, Prachi Maulingker Naik, an Indian content creator, was the leading beauty influencer on Facebook in India with an engagement rate of over 5.2 percent. Kushiyagi Ramya ranked second with more than 3.8 percent rate of engagement. Compared to other social networking sites such as Instagram, Facebook generated low engagement rates for influencers in India.