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U.S. Facebook Marketing - Statistics & Facts

Facebook is the largest social network site in the world based on global reach and active users. Roughly 240 million Facebook users are located in the U.S. alone – only India has more Facebook users than the United States. A large share of social media users are turning to social media for brand research and for information about product and services, creating several advertising opportunities for global marketers in these platforms, particularly on Facebook.

In the U.S., social media marketing spending is forecast grow in the coming years and, given its position as market leader, Facebook is at a favorable and promising position. Facebook is already considered the most important social media platform for marketers and the most used by them. In 2020, about 94 percent of marketers reported using Facebook to market their business, ahead of Twitter, LinkedIn and YouTube. Facebook is particularly popular among business-to-consumer (B2C) businesses, as about 67 percent of B2C marketers in North America stated that they were using the platform in comparison to 46 percent of B2B marketers. Due to Facebook’s ubiquity, it has become an indispensable tool among marketing professionals. An in depth look shows that In terms of formats, close to a quarter of marketers believe that single image ads are the most effective advertising on Facebook, while another 20 percent of marketers prefer video advertising on the social media platform.

The popularity of Facebook among marketers and consumers is translated into advertising revenue for the company. Advertising in fact accounted for 94 percent of Facebook’s total revenue in the third quarter of 2019. In the same quarter of 2020, the company generated about 21.2 billion U.S. dollars in ad revenues worldwide. In terms of platforms, mobile is already one of the main advertising streams for Facebook and shows healthy projections, as their global mobile advertising revenue has grown to about 16.3 billion U.S. dollars in the third quarter of 2019. By 2020, Facebook’s advertising revenue in the U.S. is forecast to reach nearly 32 billion U.S. dollars. The company has, together with Instagram, which also belongs to the Facebook group, the largest net digital display ad market share and is forecast to maintain this position in the coming years.

Key figures

The most important key figures provide you with a compact summary of the topic of "Facebook Marketing" and take you straight to the corresponding statistics.

Facebook ad revenue

Adoption

Cost & effectiveness

Brands' Facebook use

Leader ranking

Coronavirus impact

Interesting statistics

In the following 7 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Facebook Marketing".

Facebook marketing

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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U.S. Facebook Marketing - Statistics & Facts

Facebook is the largest social network site in the world based on global reach and active users. Roughly 240 million Facebook users are located in the U.S. alone – only India has more Facebook users than the United States. A large share of social media users are turning to social media for brand research and for information about product and services, creating several advertising opportunities for global marketers in these platforms, particularly on Facebook.

In the U.S., social media marketing spending is forecast grow in the coming years and, given its position as market leader, Facebook is at a favorable and promising position. Facebook is already considered the most important social media platform for marketers and the most used by them. In 2020, about 94 percent of marketers reported using Facebook to market their business, ahead of Twitter, LinkedIn and YouTube. Facebook is particularly popular among business-to-consumer (B2C) businesses, as about 67 percent of B2C marketers in North America stated that they were using the platform in comparison to 46 percent of B2B marketers. Due to Facebook’s ubiquity, it has become an indispensable tool among marketing professionals. An in depth look shows that In terms of formats, close to a quarter of marketers believe that single image ads are the most effective advertising on Facebook, while another 20 percent of marketers prefer video advertising on the social media platform.

The popularity of Facebook among marketers and consumers is translated into advertising revenue for the company. Advertising in fact accounted for 94 percent of Facebook’s total revenue in the third quarter of 2019. In the same quarter of 2020, the company generated about 21.2 billion U.S. dollars in ad revenues worldwide. In terms of platforms, mobile is already one of the main advertising streams for Facebook and shows healthy projections, as their global mobile advertising revenue has grown to about 16.3 billion U.S. dollars in the third quarter of 2019. By 2020, Facebook’s advertising revenue in the U.S. is forecast to reach nearly 32 billion U.S. dollars. The company has, together with Instagram, which also belongs to the Facebook group, the largest net digital display ad market share and is forecast to maintain this position in the coming years.

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