U.S. Facebook Marketing - Statistics & Facts

U.S. Facebook Marketing - Statistics & Facts

Statistics and facts about Facebook Marketing in the U.S.

Facebook is the largest social network site in the world based on global reach and active users. Over 190 million Facebook users are located in the U.S. alone – only India has more Facebook users than the U.S. A large share of social media users are turning to social media for brand research and for information about product and services, creating several advertising opportunities for global marketers in these platforms, particularly on Facebook.

In the U.S., social media marketing spending is forecast grow in the coming years and, given its position as market leader, Facebook is at a favorable and promising position. Facebook is already considered the most important social media platform for marketers and the most used by them. In 2016, about 93 percent of marketers reported using Facebook to market their business, ahead of Twitter, LinkedIn and YouTube. Facebook is particularly popular among business-to-consumer (B2C) businesses other than (business-to-business) B2B companies, as about 89 percent of B2C marketers in North America stated using the platform in comparison to 76 percent of B2B marketers. Despite Facebook’s ubiquity, 35 percent of marketers remain uncertain of the effectiveness of their Facebook marketing, while only 36 percent believe their Facebook marketing approach is effective.

The popularity of Facebook among marketers and consumers is translated into advertising revenue for the company. Advertising in fact accounted for 95 percent of Facebook’s total revenue in 2015. That year, the company amounted about 17 billion U.S. dollars in revenues worldwide. In terms of platforms, mobile is already of the main advertising streams for Facebook and shows healthy projections, as their global mobile advertising revenue is expected to nearly double between 2017 and 2021. Considering the vast number of Facebook users in the U.S., the country is an important advertising market for Facebook. In 2015, nearly half of Facebook’s total revenue was generated in the U.S. By 2018, Facebook’s advertising revenue in the U.S. is forecast to reach nearly 19 billion U.S. dollars. The company has the largest net digital ad revenue in U.S. as well, and is forecast to maintain this leadership in the coming years.

Photo: istockphoto.com / advettr

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Facts on Facebook marketing in the U.S.
Leading social media platform for marketing purposes worldwide in 2016Facebook Details →
Facebook marketing usage rate in the U.S. in 2017 (forecast)85.8% Details →
Share of U.S. SMEs with a social media profile in 201663% Details →
Share of U.S. SMEs with a Facebook presence in 201558% Details →
Budgets & investmentsValuesStatistic
Leading paid B2B content promotion method in North America in 2016Social Details →
Share of social in U.S. healthcare companies marketing budgets in 20165.5% Details →
Share of marketers willing to invest in social media marketing in the U.S. in 201767% Details →
Number of Super Bowl ads containing a social media element in 201560 Details →
Share of Super Bowl ads containing a social media element that mentioned Faceboook in 20155% Details →
Adoption of Facebook Messenger among speciality retail brands worldwide81% Details →
Share of marketers who consider their social media marketing successful worldwide 201578% Details →
Share of marketers who consider social media marketing effective worldwide in 201641% Details →
Share of marketers who considered their Facebook marketing effective worldwide in 201646% Details →
Best social media platform for influence marketing according to U.S. influencers in 2016Facebook Details →
Facebook ad revenueValuesStatistic
Facebook's global ad revenue in 201626.89bn USD Details →
Facebook's global mobile ad revenue in 2017 (forecast)27.05bn USD Details →
Instagram's share of Facebook's mobile ad revenue in 201818% Details →

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