Among craft beer drinkers from the United States who claimed they would be likely to puchase craft beer through direct-to-consumer channels, 49 percent were from households with an income of 100 thousand U.S. dollars or more as of January 2023. Craft beer consumers from households earning between 50 and 99.9 thousand dollars were the least likely to be interested in direct-to-consumer purchasing.
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sovos. (March 9, 2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. "Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income." Chart. March 9, 2022. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. (2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. "Share of Craft Beer Drinkers Likely to Purchase through a Direct-to-consumer Channel in The United States in 2023, by Household Income." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos, Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income Statista, https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/ (last visited October 05, 2024)
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income [Graph], Sovos, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/