Among craft beer drinkers in the United States who claimed they would be likely to puchase craft beer through direct-to-consumer channels, 37 percent were between the ages of 21 and 34 years of age in 2023. Craft beer consumers aged 65 and older were the least likely to be interested in direct-to-consumer purchasing.
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sovos. (March 9, 2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. "Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age." Chart. March 9, 2022. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. (2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age. Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. "Share of Craft Beer Drinkers Likely to Purchase through a Direct-to-consumer Channel in The United States in 2023, by Age." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos, Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age Statista, https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/ (last visited November 08, 2024)
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age [Graph], Sovos, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/