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Dollar sales of the leading craft beer brands in the U.S. 2019

This statistic depicts the dollar sales of the five leading craft beer brands in the United States in 2018, based on dollar sales. For the 52 weeks ended October 6, 2019, New Belgium was ranked fourth in the United States with sales of about 215.48 million U.S. dollars.

Craft Beer in the United States

Craft beer is paving the way for a new crop of beer makers. While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more toward microbreweries that aim to distribute their product. Between 2012 and 2014, the number of new brewery openings has been at near unprecedented levels; the highest total since the 1880's. And every year, hundreds more are opening. In 2015, the craft brewing industry provided approximately 122 thousand jobs across the country.

The innovative nature of these craft brewers has driven the market. Many customers have grown tired of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something new and original has carved a lucrative niche into a once thought-to-be cornered market.

Craft breweries have a few things working in their favor, perhaps the most important of which is a customer base that's culturally diverse. Brewers will also focus their marketing efforts on capturing the expanding consumer base represented by female consumers. Craft beer lovers also tend to stay abreast of local trends in the market and are generally eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown customers can quickly become evangelists for a brewery's product as they visit and move to different cities.

Sales of the leading craft beer brands in the United States in 2019 (in million U.S. dollars)*

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Sources

Release date

December 2019

Region

United States

Survey time period

52 weeks ended October 6, 2019

Supplementary notes

* Brands include the sales of the brand family.
Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries and select club and dollar retail chains for the 52 weeks ended October 6, 2019.
Numbers have been rounded to provide a better understanding of the statistic.

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Statistics on "Beer industry in the United States"

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