In the second half of 2023, more than half (or 55 percent) of programmatic out-of-home (OOH) advertising transactions in the United States occurred through custom private marketplace deals (PMPs). Little more than one-third (36 percent) took place via always-on PMPs. Differently from customized sales, always-on or evergreen ones can be used for any programmatic campaigns. Billboards were the leading format by share of programmatic OOH expenditure in the U.S.
Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by transaction type
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Place Exchange. (January 29, 2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by transaction type [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. "Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by transaction type." Chart. January 29, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. (2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by transaction type. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 2nd Half 2023, by Transaction Type." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange, Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by transaction type Statista, https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/ (last visited September 12, 2024)
Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by transaction type [Graph], Place Exchange, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
