Global advertising expenditure 2015-2020, by media

Estimates from June 2019 say that digital spending will account for 41.8 percent of total advertising expenditures worldwide in 2019, up from 39 percent a year earlier. TV is calculated to take the second spot, with a 33.6 percent share of global advertising spending.

Distribution of global advertising expenditure from 2015 to 2020, by media

DigitalTVNewspapersOut of homeRadioMagazinesCinema
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Source

Release date

June 2019

Region

Worldwide

Survey time period

2015 to 2018

Supplementary notes

*Forecast.
Figures for periods prior to 2018 come from previous reporting.

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Statistics on "TV advertising worldwide"

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