Taiwan: leading online travel agencies by consumer gender 2023

According to a survey by Rakuten Insight on online travel agencies in Taiwan conducted in June 2023, 73 percent of female and 70 percent of male respondents used Agoda.com the most when it came to planning their travels. More female than male consumers also chose service providers such as Booking.com, Airbnb, and Skyscanner.

Most popular online travel agencies among consumers in Taiwan as of June 2023, by gender

Characteristic	Female	Male
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Release date

August 2023

More information

Region

Taiwan

Survey time period

June 12 to 30, 2023

Number of respondents

8,655 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

Survey question:
"Which of these online travel agencies have you used before? (choose all answers that apply)"

Among a total of 8,655 respondents, 5,315 were female and 3,340 were male.

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