Marketing/revenue ratio of leading OTAs worldwide 2019-2023

Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2023

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Release date

May 2024



Survey time period

2019 to 2023

Special properties

companies are ranked based on the highest revenue in 2023

Supplementary notes

¹ Figures for eDreams and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years. Data were calculated by looking at the figures of the four calendar quarters.

The marketing to revenue ratio was calculated based on data in U.S. dollars. Figures in euros (eDreams Odigeo, Trivago, and Group) and in British pounds (On the Beach Group) were converted to U.S. dollars by looking at the exchange rate on December 31 each year. 

Data have been compiled by Statista based on the company filings for the selected financial years: Booking HoldingsExpedia GroupAirbnbTrip.comTripadvisoreDreams GroupOn The Beach Group.

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