In 2024, approximately 15 percent of responding millennials stated that they regularly consumed meat substitutes. Figures were similar among Gen Z respondents. Older generations were less likely to regularly eat meat substitutes.
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation
Results are an aggregation of four surveys carried out during the stated time period. Results cover 18 out of 27 countries and are weighted*
Supplementary notes
The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"
* The results are weighted based on the internet population per country.
The EU-27 countries covered in the surveys are:
Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 25, 2024). Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista. "Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation." Chart. September 25, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista. (2024). Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista. "Share of Consumers Who Regularly Consume Meat Substitutes in The European Union (Eu-27) in 2024, by Generation." Statista, Statista Inc., 25 Sep 2024, https://www.statista.com/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista, Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation Statista, https://www.statista.com/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/ (last visited December 05, 2024)
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation [Graph], Statista, September 25, 2024. [Online]. Available: https://www.statista.com/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/