EU-27: Vegans by generation in 2023

In 2022, veganism was most widespread among members of Gen Z in the European Union (EU-27). Approximately four percent of adult respondents born between 1995 and 2012 stated that they do not eat any animal products.

Share of adults following a vegan diet in the European Union (EU-27) in 2023

Characteristic	Share of respondents
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Release date

August 2023

More information

Region

Survey time period

July 2022 to June 2023

Number of respondents

31,614 respondents

Age group

18-64 years

Special properties

Results are an aggregation of four surveys carried out during the stated time period. Results cover 18 out of 27 countries and are weighted*

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" - displayed are all responses for "Vegan (not eating any animal products)"

* The results are weighted based on the internet population per country.
The EU-27 countries covered in the surveys are:
Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania

Generations:
Gen Z - 1995-2012

Millennials - 1980-1994

Gen X - 1965-1979

Baby Boomer - 1946-1964

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