HelloFresh's YouTube influencer marketing spend in the U.S. & Canada 2023
HelloFresh - a publicly traded meal-kit delivery company based in Berlin, Germany - had a growing influencer media value (IMV) in the United States and Canada from the end of 2022 to the first months of 2023. In the fourth quarter of 2022, Hello Fresh's IMV stood at around 2.96 million U.S. dollars only to increase to 4.19 million U.S. dollars in the first quarter of 2023.