While having a nearly equal customer base in 2016, every year has accelerated Blue Apron's loss of customers and HelloFresh's gains. At the end of 2021, HelloFresh had roughly 7.2 million active customers while Blue Apron had only 336,000. In the U.S. alone, the only country where Blue Apron operates, HelloFresh has approximately 3.5 million active subscribers.
Number of active subscribers of HelloFresh and Blue Apron from 2016 to 2021
(in millions)
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HelloFresh, & Blue Apron. (March 1, 2022). Number of active subscribers of HelloFresh and Blue Apron from 2016 to 2021 (in millions) [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, und Blue Apron. "Number of active subscribers of HelloFresh and Blue Apron from 2016 to 2021 (in millions)." Chart. March 1, 2022. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, Blue Apron. (2022). Number of active subscribers of HelloFresh and Blue Apron from 2016 to 2021 (in millions). Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, and Blue Apron. "Number of Active Subscribers of Hellofresh and Blue Apron from 2016 to 2021 (in Millions)." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh & Blue Apron, Number of active subscribers of HelloFresh and Blue Apron from 2016 to 2021 (in millions) Statista, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/ (last visited August 10, 2022)