While having a nearly equal customer base in 2016, every year has accelerated Blue Apron's loss of customers and Hello Fresh's gains. At the end of 2019, Hello Fresh had nearly 3 million active customers while Blue Apron had only 351,000.
Number of active subscribers of the leading meal kit companies worldwide from 2016 to 2019
(in thousands)
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HelloFresh, & Blue Apron. (March 16, 2020). Number of active subscribers of the leading meal kit companies worldwide from 2016 to 2019 (in thousands) [Graph]. In Statista. Retrieved August 12, 2020, from https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, und Blue Apron. "Number of active subscribers of the leading meal kit companies worldwide from 2016 to 2019 (in thousands)." Chart. March 16, 2020. Statista. Accessed August 12, 2020. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, Blue Apron. (2020). Number of active subscribers of the leading meal kit companies worldwide from 2016 to 2019 (in thousands). Statista. Statista Inc.. Accessed: August 12, 2020. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, and Blue Apron. "Number of Active Subscribers of The Leading Meal Kit Companies Worldwide from 2016 to 2019 (in Thousands)." Statista, Statista Inc., 16 Mar 2020, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh & Blue Apron, Number of active subscribers of the leading meal kit companies worldwide from 2016 to 2019 (in thousands) Statista, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/ (last visited August 12, 2020)
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