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Global number of active subscribers of HelloFresh and Blue Apron 2016-2021

Published by
Koen van Gelder,
Mar 4, 2022
While having a nearly equal customer base in 2016, every year has accelerated Blue Apron's loss of customers and HelloFresh's gains. At the end of 2021, HelloFresh had roughly 7.2 million active customers while Blue Apron had only 336,000. In the U.S. alone, the only country where Blue Apron operates, HelloFresh has approximately 3.5 million active subscribers.

Number of active subscribers of HelloFresh and Blue Apron from 2016 to 2021 (in millions)

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Release date

March 2022

Region

Worldwide

Survey time period

2016 to 2021

Supplementary notes

* Blue Apron operates exclusively in the U.S.

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