Share of consumers interacting with DOOH advertising in Spain 2022, by channel
During a survey among internet users in Spain in December 2022, 60.8 percent of respondents said they had interacted with QR codes seen on digital out-of-home (DOOH) ads. This was followed by 43.2 percent of respondents saying they had interacted with touchscreens, while 36.3 percent said they shared on social media.