Nissin: advertising expenses 2023

In the fiscal year that ended March 31, 2023, the Japanese food manufacturer Nissin Foods spent almost 19 billion Japanese yen on advertising, continuing the upward trend of the previous fiscal years.
Nissin Foods Holdings Co., Ltd. is a convenience food manufacturer headquartered in Osaka, Japan. The company is known as the developer of instant noodles. The Cup Noodles product line regularly attracts consumer attention through its advertisements in collaboration with popular media franchises in Japan, like One Piece, Attack on Titan, and Cyberpunk: Edgerunners.

Advertising expenses of Nissin Foods Holdings Co., Ltd. from fiscal year 2018 to 2023 (in billion Japanese yen)

Characteristic	Advertising expenses in billion Japanese yen
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Release date

May 2023

More information

Region

Japan

Survey time period

fiscal year 2018 to 2023; the company's fiscal years ended March 31 of each stated year

Supplementary notes

Nissin Foods Holdings changed its accounting standards from JGAAP to the International Financial Reporting Standards (IFRS) effective with the fiscal year ending on March 31, 2018.

Data prior to fiscal year 2022 come from previous reports.
100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of October 2023.
Values have been rounded.

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