Website traffic and order share of beauty sites worldwide 2023, by device

Published by
L. Yltävä,
Oct 20, 2023
In the second quarter of 2023, around 80 percent of visits to beauty and cosmetics retail websites were made on smartphones. Consumers worldwide also preferred to purchase via mobile devices. Approximately 76 percent of orders placed on beauty websites were made while shopping on mobile phones.

Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in 2nd quarter 2023, by device

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Release date

September 2023

Region

Worldwide

Survey time period

Q2 2023

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.
Traffic share refers to the share of visits on each device. Order share refers to the share of orders placed on each device.

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