Online health and beauty retail website visits and orders worldwide 2023, by device
During the second quarter of 2023, smartphones generated both the highest traffic share as well as the highest order share in the online health and beauty industry worldwide. Over three-quarters of retail site visits were made via mobile devices, and around 67 percent of all online purchases from health and beauty e-commerce sites were made via smartphones. Around 22 percent of website traffic and a third of online orders were made using desktop computers.