Reliance on first and third-party data India FY 2022, by sector
According to a survey on leveraging consumer data for marketing in India conducted in financial year 2022, the education sector was in the lead among the surveyed industries that relied entirely on first-party data, as indicated by 29 percent of responses. Meanwhile, retail and e-commerce was the leading vertical in terms of primarily using first-party data complemented by third-party data. Simultaneously, the manufacturing sector heavily relied on a mix of first and third-party data.
