India: sectoral comparison of martech capabilities 2022

According to a 2022 survey on leveraging consumer data for marketing, 75 percent of retail and e-commerce companies were on top of the industry regarding their marketing technology (martech) capabilities. Companies in the telecom sector also proved a high capability in martech employment, with 50 percent of the companies being industry leaders.

Sectoral comparison of marketing technology capabilities in India in financial year 2022

Characteristic	Industry leading/best in class	Developed	Developing
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Release date

November 2022

More information

Region

India

Survey time period

May to July, 2022

Number of respondents

170 respondents

Special properties

CEOs and CMOs across various sectors in India.

Method of interview

Questionnaire

Supplementary notes

Original question: "Which of the below best describes your organization’s martech capabilities (marketing technology, tools and platforms that support marketing and leverage consumer data)?" -> sectoral comparison
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.

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