Shoppers in Germany who used retail apps in-store more in 2023, compared to 2022

Published by
D. Tighe,
Nov 1, 2023
In 2023, about three in 10 consumers in Germany said they use retailer apps and websites more often than they did in 2022 while shopping in physical stores. About the same percentage of German respondents also stated they use these apps and websites more frequently before heading into stores.

Consumers who used retailer apps and websites more before or while shopping in-store in Germany in 2023, compared to the previous year

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Sources

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Release date

June 2023

Region

Germany

Survey time period

June 21, 2023

Number of respondents

around 500

Age group

18 years and older

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source explains that the survey was fielded in German and translated into English for this report.

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