South Africa: wine tourists origin 2021

In 2021, a survey conducted at South African wineries found that the majority of their visitors were local, with a share of 52 percent. Foreign visitors accounted for the lowest share at 18 percent, while domestic tourists who live far away made up the remaining 30 percent. The low share of international tourists is likely due to travel restrictions and general complications due to the Covid-10 pandemics.

Share of wine tourists in South Africa in 2021, by origin

Characteristic	Share of visitors by origin
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Release date

October 2023

More information

Region

South Africa

Survey time period

2021

Number of respondents

709 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

Local visitors are those who live within easy driving distance of around 40km from the wine farm.

Domestic visitors are those who live far away from the wine farm.

Foreign visitors are those living outside of the borders of South Africa.

Release date is the date of creation as the source does not provide an exact date.

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