Share of wine consumers main preferences in South Africa 2022, by variety

Published by
Natalie Cowling,
Nov 7, 2023
In 2022, a survey conducted among South African wine consumers determined that most prefer the dry variety. Sauvignon Blanc was the most favored type of white wine at a share of 44 percent, followed by the Merlot red wine variety with a share of 40 percent.

Share of wine consumers main preferences in South Africa in 2022, by variety

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Release date

June 2022

Region

South Africa

Survey time period

May 2022

Age group

18 years and older

Supplementary notes

The source states the following: "To better understand how customers and consumers consider Wine in South Africa, we did a quantitative study in May 2022 to determine the customer sentiment and what we need to consider to capitalize on the promising future of Wine in South Africa."

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