South Africa: average expenditure on wine 2021

As of 2021, a significant proportion of local and domestic visitors to wineries in South Africa were prepared to spend 500 South African rand per person (around 27 U.S. dollars) or less, with a share of 65 and 61 percent, respectively. However, a share of 49 percent of foreign visitors were willing to spend 501 South African rand and more. This is likely due to the favorable exchange rate for most foreign countries.

Distribution of average wine expenditure per person in South Africa in 2022, by origin of visitor (in South African rand)

Characteristic	R500 and less	R501 and more	Prefer not to say
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Release date

August 2022

More information

Region

South Africa

Survey time period

August 20 to September 30, 2021

Number of respondents

709 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

Local visitors are those who live within easy driving distance of around 40km from the wine farm.

Domestic visitors are those who live far away from the wine farm.

Foreign visitors are those living outside of the borders of South Africa.

Exchange rates as of 10/27/2023: one U.S. dollars = 18.80 South African rand.

Release date is the date of publication as the source does not provide an exact date.

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