Vietnam: reasons for engaging with user-generated content by age group 2023

According to a survey conducted by Rakuten Insight on August 2023, approximately 52 percent of the respondents who are aged between 25 and 34 years old mentioned that they engage with user-generated content to enhance their purchasing confidence. In contrast, only one percent of respondents from that age group chose not to consume such content.

Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

October 2023

More information

Region

Vietnam

Survey time period

August 10 to 31, 2023

Number of respondents

3,063 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content? (choose up to 3 of the most relevant answers)"

The survey was conducted among respondents of the following age groups:
16-24 years: 1,174 respondents
25-34 years: 1,038 respondents
35-44 years: 606 respondents
45-54 years: 159 respondents
55 and older: 86 respondents

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