User-generated content consumption Indonesia 2023, by product category

Published by Hanadian Nurhayati-Wolff, Nov 2, 2023
According to a survey conducted by Rakuten Insight in August 2023, beauty, health, and wellness was the most consumed product category of user-generated content in Indonesia. User-generated content on apparel and accessories followed, as stated by 60 percent of the respondents.

Product categories where users consume user-generated content created by people in Indonesia as of August 2023

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Release date

October 2023

Region

Indonesia

Survey time period

August 10 to 31, 2023

Number of respondents

9,468 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "For which of the following product categories do you consume user-generated content?"
Multiple answers were allowed.

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Topics

Makeup market in IndonesiaInfluencer marketing in IndonesiaFMCG market in IndonesiaCosmetics and personal care market in IndonesiaApparel and footwear market in Indonesia
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