Interest in chatbots as shopping assistants 2023

Published by Daniela Coppola, Nov 9, 2023
Chatbots are AI-powered tools able to assist consumers in their online shopping. A global survey from 2023 confirmed that consumers are interested in the chatbots' functionalities, with 44 percent of respondents appreciating the help of chatbots in finding product information before the actual purchase. Another 35 percent of surveyed shoppers were interested in using the customer service support available on retailers' or brands' websites.

Share of consumers interested in chatbots as online shopping assistants in 2023

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Release date

June 2023

Region

Worldwide

Survey time period

as of June 2023

Number of respondents

8,975 consumers across 25 countries and territories

Supplementary notes

The original question stated: 'Recently there have been major increases in the capabilities of what chatbots can do. Which, if any, of the following functions of a chatbot would you be interested in using?'

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