Interest in AR for shopping by generation 2022

Gen Z shoppers were the most interested in augmented reality (AR) shopping experiences, a February 2022 survey showed. More than nine in ten Gen Z respondents were willing to see what a piece of furniture or decoration would look like in their home using AR. Only 64 percent of respondents in the silent generation said the same.

Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation

Characteristic	Gen Z	Millennials	Gen X	Boomers	Silent
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

March 2022

More information

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002 respondents*

Age group

16 years and older

Special properties

extremely, very, somewhat, or slightly interested

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

Citation formats