Likelihood of postponing online shopping leading up to Black Friday Australia 2023

Published by Statista Research Department, Nov 23, 2023
According to a survey conducted among Australian shoppers regarding their shopping behavior in the period leading up to the Click Frenzy, Black Friday, and Cyber Monday sales, over 60 percent of respondents indicated that they tend to hold off on some non-essential goods purchases in the weeks or months leading up to the sales period in the hopes of getting better deals.

Share of consumers postponing online shopping in the period leading up to the Click Frenzy, Black Friday, and Cyber Monday sales in Australia as at October 2023

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Release date

October 2023

Region

Australia

Survey time period

October 2023

Number of respondents

1,005 respondents

Special properties

nationally representative sample

Method of interview

Panel survey

Supplementary notes

Survey question: Do you postpone some online shopping in the lead up to Click Frenzy, Black Friday, and Cyber Monday, to get a better deal at these sales?

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