Level of MarTech maturity in Western Europe 2023, by country

Published by
Valentina Dencheva,
Nov 13, 2023
During a 2023 survey, 20 percent of responding marketing technology professionals from Germany stated their companies had reached a very high level of marketing technology (MarTech) maturity. The share stood at eight percent for the Netherlands.

Level of MarTech maturity at companies in selected countries in Western Europe as of June 2023

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Release date

July 2023

Region

Europe

Survey time period

May and June 2023

Number of respondents

>2,200

Special properties

among marketing technology professionals

Supplementary notes

Survey question: "What level of Martech maturity is your company currently at?"
Samples:
Austria: n=154,
Belgium: n=144,
Denmark: n=143,
Finland: n=150,
France: n=219,
Germany: n=231,
The Netherlands: n=216,
Norway: n=155,
Sweden: n=400,
United Kingdom: n=251.

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