During a December 2022 survey among marketers worldwide, 74 percent of respondents agreed (somewhat: 49 percent, strongly: 25 percent) to have access required to improve marketing personalization. The remaining 26 percent disagreed with that statement.
Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022
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Ascend2. (December 29, 2022). Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2. "Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022." Chart. December 29, 2022. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2. (2022). Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2. "Share of Marketers with Access to Data Required to Improve Marketing Personalization Worldwide as of December 2022." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2, Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 Statista, https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/ (last visited October 16, 2024)
Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 [Graph], Ascend2, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/