Top areas global marketers are willing to expand upon in the next year as of 2023

Published by
Valentina Dencheva,
Nov 29, 2023
During a March 2023 survey among marketers worldwide, 44 percent of respondents stated they are planning on adding online events or shows, such as podcasts and video shorts, to their marketing mix in the year ahead. Real-time marketing and new social media platforms followed, with 41 and 39 percent, respectively. Artificial intelligence (AI) for automaton was in the future plans of 15 percent of marketing professionals.

Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023

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Release date

March 2023

Region

Worldwide

Survey time period

March 2023

Number of respondents

358 respondents

Special properties

among marketing Decision-Makers (55 percent: owners, partners, C-level)

Method of interview

Online survey

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Statistics on " Marketing personalization worldwide "

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Other statistics that may interest you Marketing personalization worldwide

Overview

6

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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