During a 2023 survey among senior marketing executives worldwide, 57 percent of respondents saw inconsistencies in gathered data as one of the major data-related challenges in providing personalized customer experiences. Unifying data sources stood second, with 48 percent, while siloed data rounded up the top three with 47 percent.
Leading data-related challenges companies face in providing a personalized experience as of 2023
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Comviva. (February 10, 2023). Leading data-related challenges companies face in providing a personalized experience as of 2023 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1426138/data-challenges-personal-experience/
Comviva. "Leading data-related challenges companies face in providing a personalized experience as of 2023." Chart. February 10, 2023. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1426138/data-challenges-personal-experience/
Comviva. (2023). Leading data-related challenges companies face in providing a personalized experience as of 2023. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1426138/data-challenges-personal-experience/
Comviva. "Leading Data-related Challenges Companies Face in Providing a Personalized Experience as of 2023." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1426138/data-challenges-personal-experience/
Comviva, Leading data-related challenges companies face in providing a personalized experience as of 2023 Statista, https://www.statista.com/statistics/1426138/data-challenges-personal-experience/ (last visited September 12, 2024)
Leading data-related challenges companies face in providing a personalized experience as of 2023 [Graph], Comviva, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1426138/data-challenges-personal-experience/
