During a May 2023 survey among the general population of selected countries worldwide, 78 percent of all respondents agreed that consumers could discover things that make them loyal to a brand after their first purchase. The most significant share of survey participants who agreed stood among respondents in South Korea, with 92 percent.
Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023
Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman. "Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023." Chart. June 16, 2023. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman. (2023). Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman. "Share of Consumers in Selected Countries Worldwide Who Believe Becoming Loyal to a Brand Comes after The First Purchase as of May 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman, Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023 Statista, https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/ (last visited December 08, 2024)
Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023 [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/