Top change areas in the CX personalization approach 2023-2024

Published by
Valentina Dencheva,
Dec 11, 2023
During a 2023 survey among senior marketing executives worldwide, it was found that basic information, such as first name, e-mail content, homepage, would be the most important type of data used for customer experience personalization, at 80 percent in 2024, compared to 39 percent in 2023. Purchase-based and advanced personalization techniques would also keep on growing and are expected to reach 62 and 70 percent in 2024, respectively.

Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024

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Release date

February 2023

Region

Worldwide

Survey time period

2023 to 2024

Number of respondents

300 respondents

Special properties

Among senior marketing executives

Method of interview

Online panel

Supplementary notes

The exact date of the survey was not specified in the source.

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Overview

6

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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