Influence of marketing personalization on consumer loyalty worldwide 2022, by country
According to a survey conducted in December 2021 and January 2022, 81 percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with 80 percent and 76 percent, respectively.
