During the first half of 2023, food and beverages accounted for the highest share of advertising volumes on general entertainment channels on television in India, that is 29 percent. It was followed by the personal care and hygiene segment. FMCG was the leading sector in terms of ad volume contribution within the TV genre that year.
Leading sectors in general entertainment content advertising on television in India in the first half of 2023
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Share of ad volume
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TAM Media Research. (September 15, 2023). Leading sectors in general entertainment content advertising on television in India in the first half of 2023 [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/1427379/indi-leading-sectors-in-gec-tv-advertising/
TAM Media Research. "Leading sectors in general entertainment content advertising on television in India in the first half of 2023." Chart. September 15, 2023. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/1427379/indi-leading-sectors-in-gec-tv-advertising/
TAM Media Research. (2023). Leading sectors in general entertainment content advertising on television in India in the first half of 2023. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/1427379/indi-leading-sectors-in-gec-tv-advertising/
TAM Media Research. "Leading Sectors in General Entertainment Content Advertising on Television in India in The First Half of 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1427379/indi-leading-sectors-in-gec-tv-advertising/
TAM Media Research, Leading sectors in general entertainment content advertising on television in India in the first half of 2023 Statista, https://www.statista.com/statistics/1427379/indi-leading-sectors-in-gec-tv-advertising/ (last visited September 18, 2024)
Leading sectors in general entertainment content advertising on television in India in the first half of 2023 [Graph], TAM Media Research, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1427379/indi-leading-sectors-in-gec-tv-advertising/
