Leading GEC channels in south market India 2023, by weekly AMA
The Tamil-language television channel, Sun TV, was the leading general entertainment content channel within the Southern Indian market with an average viewership of over two billion between March 11 and March 23, 2023. The pay television channel is owned by the eponymously-named Sun Network. This was followed closely by the Telugu channel, Star Maa, owned by The Walt Disney Company India.