Hindi general entertainment content (GEC) accounted for 24 percent of advertising across GEC television channels in India in the first half of 2024, making it the leading subgenre. The next leading subgenres were the Tamil and the Telugu GECs given that the South-Indian market is the second-largest demographic within the Indian television market.
Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language
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TAM Media Research. (August 22, 2024). Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research. "Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language." Chart. August 22, 2024. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research. (2024). Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research. "Distribution of General Entertainment Content Ad Volume on Tv in India in The 1st Half of 2024, by Language." Statista, Statista Inc., 22 Aug 2024, https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research, Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language Statista, https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/ (last visited December 14, 2024)
Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language [Graph], TAM Media Research, August 22, 2024. [Online]. Available: https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/