Social media integrations on e-commerce sites do not bring increasing average order values, a study from 2022 showed. However, social media integrations combined with other categories of e-commerce integrations proved to be more successful. For instance, online orders worth up to 750 U.S. dollars increased by 22 percent on e-commerce sites with social media and email marketing integrations.
Percentage change of average order value (AOV) due to installed integrations on e-commerce sites in 2022, by type
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BCG. (June 20, 2023). Percentage change of average order value (AOV) due to installed integrations on e-commerce sites in 2022, by type [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/statistics/1429472/e-commerce-integrations-impact-on-aov/
BCG. "Percentage change of average order value (AOV) due to installed integrations on e-commerce sites in 2022, by type." Chart. June 20, 2023. Statista. Accessed November 02, 2024. https://www.statista.com/statistics/1429472/e-commerce-integrations-impact-on-aov/
BCG. (2023). Percentage change of average order value (AOV) due to installed integrations on e-commerce sites in 2022, by type. Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/statistics/1429472/e-commerce-integrations-impact-on-aov/
BCG. "Percentage Change of Average Order Value (Aov) Due to Installed Integrations on E-commerce Sites in 2022, by Type." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1429472/e-commerce-integrations-impact-on-aov/
BCG, Percentage change of average order value (AOV) due to installed integrations on e-commerce sites in 2022, by type Statista, https://www.statista.com/statistics/1429472/e-commerce-integrations-impact-on-aov/ (last visited November 02, 2024)
Percentage change of average order value (AOV) due to installed integrations on e-commerce sites in 2022, by type [Graph], BCG, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1429472/e-commerce-integrations-impact-on-aov/