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Leading social apps in Google Play in Sweden 2019, by downloads

Leading social apps in the Google Play Store in Sweden in January 2019, by number of downloads (in 1,000s)

by Julia Stoll, last edited Aug 9, 2019
Leading social apps in Google Play in Sweden 2019, by downloads The instant messaging service Snapchat was the most downloaded social app in the Google Play Store in Sweden in January 2019. Users downloaded the app roughly 73 thousand times to their Android smartphones that month. Second and third came the mobile video portal TikTok and the photo sharing platform Instagram.
Android vs. iPhone app ranking

The ranking shown here only included downloads from the app provider Google Play Store to Android mobile devices. The list of leading iPhone social networking apps shows a different picture. Facebook-owned WhatsApp Messenger was downloaded nearly 48 thousand times to these smartphones and thus, ranked highest in January 2019. Second most popular was the Messenger app, also Facebook-owned. Third came Facebook itself.

Use of apps in Sweden

According to a survey conducted in 2017, 90 percent of Swedish respondents stated to have installed at least one app on their smartphones. 29 percent of individuals interviewed even installed 11 to 20 apps. With about 708 thousand daily active users in February 2019, the music streaming service Spotify was the most popular app in Google Play.
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Leading social apps in the Google Play Store in Sweden in January 2019, by number of downloads (in 1,000s)

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